Allianz Worldwide Care has officially changed its name to Allianz Partners, with products for international health and life services will be promoted under the “Allianz Care” product brand.
The rebranding aims to put more focus on digital appeal and global business targeting. The brand evolution will be implemented across different lines of business for Allianz Partners over the next two years.
Allianz CEO of International Health, Ida Luka-Lognoné comments:
“The world is changing at a fast rate. Businesses want global solutions and consumers want likeable brands that are digitally appealing. For these reasons, we are creating a more personal, modern and colourful brand and identity which is also digitally friendly. Something which is less corporate, less formal and which more accurately reflects the warmth and personal touch of the interactions we have with our customers.
We have a new name and branding, but our commitment to caring for our clients around the world remains the same. As before, our primary focus will be on ensuring that we deliver world-class international health insurance products and services that meet the needs of our clients and partners.”
Learn more about this rebranding in Allianz’s full press release here.